Use Meta tags

Although Meta tags aren’t nearly as important as they used to be, you still should be including them. Meta-tag description and meta-tag keywords attribute should be used on every page you want indexed by the search engines. If you have a page you don’t want indexed, use the robots exclusion tag. The robots.txt exclusion protocol has more support with spiders. Continue reading →

Keywords Placement

Keyword placement is another important aspect of Keyword Management and is an effective Search Engine Marketing strategy. You need to know and understand how the Search Engines weigh keyword placement. For example, Search Engines will weigh data in your title more heavily than elsewhere in your page. Continue reading →